All posts by Daan Jansonius »
Smart Car Clever EBALL Experience
Smart Car have recently introduced their new eco friendly model, the Smart ForTwo Electric Drive. In launching this new model the company faced two challenges: electronic cars are seen as eco friendly, but are
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Coca Cola’s Hug Me Vending Machine
In 2009 Coca Cola launched their global Open Happiness campaign. At face value and from a traditional branding perspective this brand tagline is appalling. It’s generic, there’s no clearly identifiable link towards the brand
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Trust Remains With Those We Know
Nielsen have recently released their latest Global Trust in Advertising report. It’s an online survey covering 58 countries and using over 28.000 respondents. The topline data offers few surprises at first sight. People are
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Citroen C1 Connexion Facebook Campaign
Citroen UK have launched a new campaign where they are asking their Facebook fans to ‘crowdsource’ the new C1 Connexion model. In short, fans can choose a set of options for the new model
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Are Facebook Milestones Relevant To Your Brand?
Facebook Timeline is one of the most impactful changes to Facebook for brands in years. The branded Facebook fanpage has been given a complete revamp, offering brands a whole host of new opportunities. One
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Does Facebook Timeline Increase Engagement?
Facebook’s Timeline, which offcially went live on all Facebook fanpages last Friday, has drastically changed the playing feld for brands plying their trade on Facebook. Most importantly, it’s made the fanpage a far more
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Welcome to The Socialistas
Welcome to The Socialistas. We are strong believers of brands having to be social to be relevant. What’s more important is that people (and not consumers!) feel the same way. Media fragmentation, the democratisation
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