Campaigns »
Smart Car Clever EBALL Experience
Smart Car have recently introduced their new eco friendly model, the Smart ForTwo Electric Drive. In launching this new model the company faced two challenges: electronic cars are seen as eco friendly, but are
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Coca Cola’s Hug Me Vending Machine
In 2009 Coca Cola launched their global Open Happiness campaign. At face value and from a traditional branding perspective this brand tagline is appalling. It’s generic, there’s no clearly identifiable link towards the brand
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Citroen C1 Connexion Facebook Campaign
Citroen UK have launched a new campaign where they are asking their Facebook fans to ‘crowdsource’ the new C1 Connexion model. In short, fans can choose a set of options for the new model
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Crowdsourcing On The Rise With Advertisers – The Peperami Case
For a while it seemed that crowdsourcing was destined to be 2008's Second Life (or is Second Life 2008's Second Life?) - shine brightly, but fizzle out quickly
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