Campaigns »
Unox – Souping Up New Year’s Day
With the new year you traditionally get new year’s resolution. But in Holland many people don’t think that’s quite enough to make a positive start to the year, so we have created our own
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Levi’s Drops Pants To Connect With Aussie Youth Market
This is a campaign was run a few months ago in Australia, but I have only recently picked up on it (hat tip Aden Hepburn). Levi’s, which used to be known for being rebellious
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DIY With IKEA – Tag A Prize
Anyone who has ever bought someone thing at IKEA will testify you are buying anything but convenience. A chest of drawers that last you a season or two? Sure. An easy and straight forward
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Samsung And Their Social Butterflies
We have noticed a lot of social activity from Samsung, the world’s largest electronics company, recently. Now they have tapped into the power of social networks to spread the word about their new Corby
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Fun Experiences To Change Behaviour
Recently a lot has been said and written about the Volkswagen ‘Fun Theory’ campaign. The basic premise of the campaign is that you can change people’s behaviour by making an experience fun. Have a
Read More »Danish Viral Campaign Backfires
Most of you will be aware of the Danish woman who was looking for the father of her child. Her story has been all over the internet the last week and gained a lot
Read More »Crowdsourcing On The Rise With Advertisers – The Peperami Case
For a while it seemed that crowdsourcing was destined to be 2008's Second Life (or is Second Life 2008's Second Life?) - shine brightly, but fizzle out quickly
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