Industry »
The Importance Of A Social Media Policy
When it comes to social media marketing Coca Cola is an often quoted company that gets it. They have more than 4 million Facebook fans, which makes their fanpage the most popular branded page
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Do Brands Need To Be Burned To Shine?
This week I attended the #140conf in London on behalf of SocialMedia8. Whilst the conference overall was a bit underwhelming, there were a few interesting pannels - particularlythe 'Twitter & Brands' panel hosted
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Interview With Richard Baker @ Virgin Trains
As promised by Anna earlier - each month we will bring you an interview with someone who works in the marketing and communications industry. This month we had a chat with Richard Baker, who has
Read More »Amazon Decides To Put a Little Zappos in Their Day
When we first saw the news of Amazon taking over Zappos, the online shoe retailer - although they prefer to call themselves a service company - we immediately started cracking some heads to see
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